Nicolle WeeksApr 24, 20211 minNewsletter: Scotiabank Advice+ I oversaw the content for this newsletter, including an introductory message from Scotiabank's Group Head for Canada, Dan Rees. The...
Nicolle WeeksJul 3, 20204 minToy StoryI wrote this profile of Aiza Abid, a young charity founder, for iwanttohelp.org. (Client: Government of Canada) Aiza's Teddybear...
Nicolle WeeksNov 25, 20193 minSpend a long weekend in Québec City When we stepped out of the car on our road trip to Québec City, we weren’t disappointed.
Nicolle WeeksOct 22, 20193 minBudgeting for babySleepless nights, figuring out a schedule (like when to shower, for instance) and learning how to feed a baby are more than enough to keep a
Nicolle WeeksOct 18, 20192 minGrowing families get frugalHaving your first baby can be stressful, but what about your second or third? Dealing with a new addition to the family is incredibly exciti
Nicolle WeeksApr 3, 20184 minWhat infertility taught meNot only was it worse than we thought, it was a Very Bad Case of Infertility.
Nicolle WeeksFeb 22, 20181 minRRSP vs TFSA: Where to store and grow your retirement savings (MoneySense x Scotia)RRSP vs TFSA: Where to store and grow your retirement savings (MoneySense x Scotia)
Nicolle WeeksNov 18, 20171 minCanada’s 150th with Maclean's and DuracellDuracell and Maclean’s partnered to launch a cross-country drone tour to give Canadians access to remote scenic footage of Canada, and highl
Nicolle WeeksApr 21, 20163 min8 songs you didn't know Prince wroteAble to imagine situations as a storyteller beyond his own experience, Prince found success in mentoring, producing and writing for female a
Nicolle WeeksJan 12, 20168 minSongs you need to hear this week: the David Bowie editionTo me, “Heroes” is about a lot of things, but what's appealing on an emotional level is the way the turmoil of a terrible situation is expre
Nicolle WeeksDec 1, 20151 minSarah McLachlan's School of Music (CBC Music x Sun Life)The project won the 2016 SMCC Sponsorship Marketing Award.
Nicolle WeeksAug 14, 20151 minBy the numbers: The most followed musicians on Facebook, Twitter and InstagramPull on social media is no longer a throwaway concept. If a musician is big on socials, it means that they probably dominate in downloads
Nicolle WeeksNov 4, 20141 minRock Your Campus (CBC Music x TD)CBC Music, working with Starcom, started a search for Canada's best campus music act. I led the editorial strategy, publishing native conten
Nicolle WeeksOct 30, 20141 minCBC Music SongCampWe invited some of Canada's brightest YouTube music influencers to CBC Music's Studio to collaborate on music in CBC's first YouTube to TV s
Nicolle WeeksOct 1, 20141 minBeetle Roadtrip (CBC Music x VW)Working with VW, CBC Music produced a series of videos and blog posts documenting Grant Lawrence's (CBC radio host) trek across Canada in hi
Nicolle WeeksJun 2, 20141 minVideo: Daniela AndradeI came up with the concept for this video, while the CBC Music video production team executed the project.
Nicolle WeeksOct 8, 20134 minTony Bennett on Frank Sinatra, Lady Gaga and his new album, Live at the SaharaIf they’re nice enough to come see me, I wanna give them the best songs I can think of.
Nicolle WeeksJan 1, 20131 min4music.com launchWhile working at 4Music (Channel 4, UK), I oversaw the launch of 4music.com. The site won a Silver W3 award in the Entertainment category in
Nicolle WeeksSep 25, 20122 minMumford & Sons Play ITunes FestivalEven if you aren't a Mumford fan, I'd challenge you to go see the band and not stomp your feet and clap your hands at least once.
Nicolle WeeksMar 30, 20122 minAlbum Review: Usher's Looking For MyselfUsher integrates new sounds to create a work of palatable radio-friendly dance music