Rock Your Campus (CBC Music x TD)
Updated: Jul 21, 2020
CBC Music, working with Starcom, started a search for Canada's best campus music act. I led the editorial strategy, publishing native content on CBC Music to encourage contest entries, and, later, votes.
Each week during Rock Your Campus, YouTube star Gunnarolla created YouTube clips called Rock Your Campus Recap, which I co-produced. These were featured on CBC TV stations nationally.