Content consultant, storyteller, social strategist & journalist
Nicolle has worked as a journalist and content marketer for over 15 years. At WE Charity, Nicolle helped to launch iwanttohelp.org and its "Stories" section, which profiled young volunteers making a difference across Canada.
As Digital Publisher at Rogers Communications, she oversaw a team of journalists to create content for Maclean’s, Chatelaine, FLARE and other titles. She was responsible for generating revenue streams for all of Rogers' publishing brands. Her role also touched on developing Rogers’ social and podcast strategies, two areas she’s very passionate about.
At the CBC, Nicolle worked as a music journalist, brand partnership leader and social strategist. Before that, Nicolle was a digital department head at Channel 4 in the UK, where she launched and edited 4music.com, an entertainment news website, which encompassed editorial development, social strategy, UX, SEO and accessibility in one project.
Nicolle’s writing has appeared in numerous publications including Today’s Parent, Chatelaine, The Globe and Mail, CBC.ca and BBC.co.uk. In her past life, she interviewed a lot of musicians, Taylor Swift and Tony Bennett being her all-time favourites. She even received a (probably not real) marriage proposal from Adam Levine.
I'm a classically trained journalist and content expert and I've helped several world-class brands create compelling content campaigns from the ground up. I create sticky, engaging content to reach audiences where they play - whether it’s on a large-scale media website or an up-and-coming social media platform.
A well-executed content strategy ends in users becoming customers. With a career working for media companies like the CBC, Rogers Communications, Corus and Channel 4 in the UK, I’ve worked in radio, television and magazine. But I specialize in making great digital content.
I pride myself on being up to date on the latest digital trends, whether that means a slick new CMS or a social platform that only teenagers use. I can write, edit and I know lots of talented freelancers. And I’ve delivered large scale projects to deadline time and time again. Whether you need a couple lines of marketing copy or a revamp of your content marketing and editorial strategy, I can help. I create editorial and social media calendars, style guides and help with data analysis, SEO and UX.
I write for brands' websites - lifestyle, music and home decor pieces are my bread and butter. But I also am very interested in finance and business writing. Click through to read some of my more recent pieces.