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  • Writer's pictureNicolle Weeks

Beetle Roadtrip (CBC Music x VW)

Working with VW, CBC Music produced a series of videos and blog posts documenting Grant Lawrence's (CBC radio host) trek across Canada in his trusty Beetle. With high user engagement and fans across Canada interacting with the cross-platform (TV, radio, online, social) campaign, the client was extremely happy with the results. See the full website here.

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